Altoids
consumer insight
Having fresh breath isn’t only good for yourself, but for everyone else too
creative strategy
We wanted to play off the fact that Altoids is the oldest mint around, being created back in the 1780s. Altoids has both a strength and stamina not only in its life span, but in its flavor as well. We wanted to portray Altoids as the mint that is older and bolder than every other mint in the game.
Art Director: Katie Jane Powell
Strategist/Copywriter: Isabel Tanner