Champion
consumer insight
Young people today want to be seen as the individualists they are. Each of them have their own causes and passions that they care about. Thus Energy BBDO gave us the tagline Be Your Own Champion
creative strategy
Anyone who’s a legend today had to fight, and even lose, for what they believe in before anyone else cared.
Art Director: Lacey Tobler
Copywriters: Dillon Hansen, & TShea King
Content Creator: Andrew Rhee
Strategist: Isabel Tanner