denny’s
consumer insight
People like to relax with good friends and food at the end of a fun night.
creative strategy
We set out to make Generation Z feel like they’re the main characters in their own narrative. With this online quiz, we wanted to make Denny’s feel more personal with specific answers based on their responses.
WHICH DENNY’S MENU ITEM ARE YOU?
Link to the quiz! There are four different answers (a good trick is to click the box in the same location for each question and then repeat to see all the different answers)
Strategist: Isabel Tanner