Ziploc
Consumer insight
If 2020 has proved anything, it’s that not all surprises are good ones. People like to know what they’re getting into.
Creative strategy
With Ziploc, we wanted to show just how frustrating false expectations can be, and how Ziploc’s signature clear baggies avoid this problem every time.
PRINT ADS
Radio spots
billboard
Social media spots
Guerilla
Just in time for the holidays, Ziploc will be selling their special clear plastic baggie material-as wrapping paper. Now nobody has to have false expectations about what Christmas morning will bring
Ziploc wrapping in action
online banner ad
Art Directors: Lacey Tobler & Kendelle Cragun
Copywriter: Michael Taylor
Content Creator: Sam Jorgensen
Strategist: Isabel Tanner