collegiate effies

While at BYU, my team of three and I entered the US Effie’s 2021 Competition and were awarded as the National Winners! It was an exciting competition and it taught me a lot about strategy. When Bose sent us their goals we knew that most importantly, we needed them to understand their target market. Through extensive research, we cracked open a hidden side to Gen Z. And it’s one that was just what Bose needed.